Love Well Planned 2019 Recap: Day 2 | Industry Insights
DAY 2: INDUSTRY INSIGHTS
FOR WEDDING CREATIVES LOOKING TO TAKE THEIR BRAND AND SALES PROCESS TO THE NEXT LEVEL
Industry Insights is dedicated to wedding planners and wedding creatives, whether you have an event venue, are a florist, design wedding stationery, or work behind the camera. We’ll explore your personal brand and how the world sees you. We’ll talk about how to set yourself apart from the hundreds of other businesses out there. We’ll dive into social media (beyond the 101 basics), including how to navigate the ever-changing landscape of Instagram, Facebook, and blogging. This day is about defining you and defining your business. You’ll leave knowing what, and who as a client, is right for you. Day 2 is terrific for newer, emerging, or growing wedding creatives intent on setting or re-establishing business objectives. It’s about putting purpose behind your passion, with a clear process outlined and profit in mind.
Day Two of our first Love Well Planned in person workshop was curated for a wide network of wedding creatives and processionals. From photographers, florists, calligraphers, make-up artists, and more, LWP attendees gathered to get insight and knowledge on the entire wedding industry from our rockstar speaker lineup.
Heather opened the discussion with business branding, and spoke more about 'defining your why' before passing it along to the incredible ladies at Rocky Mountain Bride. Chelsea Combe, Hilary Angel, and Laura Osborn talked about what it takes to get published and how to maximize relationships in the industry.
Sugar Mountain Catering put together a gorgeous grazing board for lunch, and afterwards, our dear friends Amy and Erin at The Hello Co. spoke to us about how we could better implement the tips and tricks on branding, marketing, website, and social media engagement! They talked about some of the trends they've been seeing in 2019 - like how social networks are going to prefer video. We get so focused on creating the perfect image to share to our websites and profiles, but often times neglect the more personal behind the scenes of how it all comes together. Hearing this and more from Amy and Erin really opened up our eyes on how to better manage our online presence!
Rachel Havel led us through an eye opening exercise on pricing and sales, and how we should be valuing our work and effort. Laura Murray followed suit and gave an inspiring talk on creativity and productivity. She spoke about how to set intentions and follow through on them from a different perspective.
We finished the day with another panel discussion with Heather from Calluna Events, Jill Livingston from Eclectic Hive, Cindy Ollig from The Perfect Petal, Rachel Havel from Rachel Havel Photography, and Laura Murray from Laura Murray Photography where these boss ladies scratched the surface as they covered virtually everything - from contracts, pricing, selling, holding dates, and so much more! We were so honored that this group of women took the time to attend and share their nearly 100 years of combined experience with us!
After our final panel, Blackbelly Catering came through with some delicious happy hour bites for our networking happy hour while the insanely talented Jennie Lou, from Jennie Lou Art did a live painting for us in just a short hour and a half!
The Diamond Reserve so generously joined the Love Well Planned team as our Diamond Sponsor and completely blew it out of the water. We can’t begin to express our excitement and gratitude for gifting a set of diamond earrings, necklace, and bracelet to one lucky attendant - congratulations Shayna from Cherry Bomb Events!
We could go on and on about how unbelievable this workshop was, and we are beyond grateful to our esteemed speakers from both day one and day two who have shared their knowledge and experience, and can wholeheartedly say we walked away with our hearts filled, minds expanded, and ready to tackle our to-do lists! We also can’t thank our sponsors enough; they have poured their resources, time, and energy into this passion project culminated by Heather, and we would not have pulled this event off without them!
All of the beautiful photos were captured by the phenomenal Jill Houser from Jill Houser Photography. Thank you so much for so wonderfully capturing our very first Love Well Planned workshop!
A HUGE thank you to our incredible speakers and sponsors!
Speakers:
Heather Dwight | Calluna Events
Amy Groom + Erin Jones | The Hello Co.
Hillary Angel + Chelsea Combe + Laura Osborn | Rocky Mountain Bride
Jill Livingston | Eclectic Hive
Rachel Havel | Rachel Havel Photography
Laura Murray | Laura Murray Photography
Cindy Ollig | The Perfect Petal
Sponsors:
Breakfast + Lunch Catering | Sugar Mountain Catering
Education + Contract Management | Honeybook
Education + Timeline Tool | Aisle Planner
Event Florals | The Perfect Petal
Event Photography + Headshots | Jill Houser Photography
Event Rentals & Decor | Colorado Party Rentals
Event + Website Branding | The Hello Co.
Featured Planner | Calluna Events
Jewelry Sponsor | The Diamond Reserve
Linens | BBJ Linen
Live Painting | Jennie Lou Art
Media Sponsor | Rocky Mountain Bride
Networking Happy Hour | Blackbelly
Printed Goods | Ink & Root
Specialty Rentals | Eclectic Hive
Styling Tools | Sourced Co
Venue | Skylight
Videography | Velare
SOMETHING YOU’RE INTERESTED IN?
Creatives and business professionals now have the opportunity to join Love Well Planned experience in an intimate one-on-one setting with Heather Dwight. Whether you are an aspiring wedding creative wanting to launch or grow your business or looking to grow your reach and evolve your exisiting brand, we have the ability to customize the curriculum based on your needs. Throughout a multi-week private virtual course, we will delve into everything from building your brand, hiring your vendor team to day-of execution (and so much more). Sounds like something you’d like? Click here for a sample curriculum and reach out to us at hello@callunaevents.com for pricing and additional information.
Calluna Events Team at Day 2 of Love Well Planned | Photo by Jill Houser