Love Well Planned 2019 Recap: Day 1 | Elevating Your Brand
DAY 1: ELEVATING YOUR BRAND
FOR THE NEW, ASPIRING WEDDING PLANNER LOOKING TO GROW & REFINE
Course work will be centered around essential elements of a successful wedding planner, including how to start a wedding planning business and how to differentiate yourself from the masses. We’ll delve into Business 101, contacts, accounting, hospitality vs. service, designing a wedding, pricing, vendor relations, budgeting, and financials. We’ll discuss how to expand your team and all the essentials of planning a wedding, right down to how to designing a table, making and pinning a boutonnière on the fly, cutting a wedding cake, and running a rehearsal. If you are a beginner or even have a couple years of experience, this day is terrific for learning the basics, or brushing up on tips and tricks you didn’t even know you needed. Day 1 is good for beginning wedding planners, planners who work under a company, or experienced planners who need to refresh and rekindle their skills and education.
On Day One of our first in person Love Well Planned workshop we opened the doors to the beautiful industrial chic Skylight in Denver, CO to a group of wedding planners, each in their unique individual journey of kicking off their business.
Most attendees were interested in how to grow in their business in an organic way that wasn't forced. Heather dove into the essential elements of a successful wedding planner: Business 101, contracts, accounting, hospitality, and budgets. She also covered how to avoid vendor miscommunication pitfalls, and touched on the fundamentals of styling. Most importantly, she discussed why we as wedding planners do what we do, and how it is crucial that we define our why!
Attendees then moved into a vendor collaboration panel between Heather, Rachel Havel from Rachel Havel Photography, and Cindy Ollig from The Perfect Petal, where they were able to engage and have questions answered by some of the best in the industry.
Guests were then treated to a wedding design talk over the beautifully styled tablescapes by Yonder House, and gained insight on styling tips from Gretchen Josten at Yonder House, and Ashley Sawtelle from Ashley Sawtelle Photography. Gretchen talked about tabletop styling fundamentals and how to make a huge impact at any budget. She shared three different tablescape designs at three different price points that offered unique and distinctive design elements. Ashley gave a photographer's point of view on how to style a table while keeping editorial submissions in mind. She offered advice on what to focus on when setting up to get a killer shot, and where and what to prioritize when planning to submit a wedding for editorial publishing. Heather closed off the session by giving insight from a wedding planner's perspective, as well as how to combine both Gretchen's and Ashley's point of view to make it cohesive and ready for a happy client!
At the end of the evening, guests were treated to a magical, heart filling, and delicious dinner party hosted by Feast. We were privileged to dine with Feast – a curated dinner experience, built with the intention to cultivate community and connection shared over a family table. Hannah and her Feast team blew us away with their top notch service - from the set up, the rentals, the printed items, the serving, the food, all the way to the espresso and plated dessert at the end! Feast is great for smaller parties, think rehearsal dinners, intimate weddings, birthday parties or celebrations. It is a really intimate and lovely way to celebrate, and is different than anything we've seen in Denver.
With old and new friends, we gathered in Skylight’s courtyard under the beautiful string lighting, and commemorated our first day of Love Well Planned with our fantastic guests, sponsors, and speakers. The amazing meal fostered community and was filled with good conversation, full bellies, and full hearts!
We could go on and on about how unbelievable this workshop was, and we are beyond grateful to our esteemed speakers from both day one and day two who have shared their knowledge and experience, and can wholeheartedly say we walked away with our hearts filled, minds expanded, and ready to tackle our to-do lists! We also can’t thank our sponsors enough; they have poured their resources, time, and energy into this passion project culminated by Heather, and we would not have pulled this event off without them!
All of the beautiful photos were captured by the phenomenal Jill Houser from Jill Houser Photography. Thank you so much for so wonderfully capturing our very first Love Well Planned workshop!
A HUGE thank you to our incredible speakers and sponsors!
Speakers:
Heather Dwight | Calluna Events
Jill Livingston | Eclectic Hive
Cindy Ollig | The Perfect Petal
Gretchen Josten | Yonder House
Ashley Sawtelle | Ashley Sawtelle Photography
Rachel Havel | Rachel Havel Photography
Sponsors:
Breakfast + Lunch Catering | Sugar Mountain Catering
Dinner Party Catering | Feast Dinner Party
Education + Contract Management | Honeybook
Education + Timeline Tool | Aisle Planner
Event Florals | The Perfect Petal
Event Photography + Headshots | Jill Houser Photography
Event Rentals & Decor | Colorado Party Rentals
Event + Website Branding | The Hello Co.
Featured Planner | Calluna Events
Jewelry Sponsor | The Diamond Reserve
Linens | BBJ Linen
Media Sponsor | Rocky Mountain Bride
Printed Goods | Ink & Root
Specialty Rentals | Eclectic Hive
Styling Session Floral & Decor | Yonder House
Styling Tools | Sourced Co
Venue | Skylight
Videography | Velare
SOMETHING YOU’RE INTERESTED IN?
Creatives and business professionals now have the opportunity to join Love Well Planned experience in an intimate one-on-one setting with Heather Dwight. Whether you are an aspiring wedding creative wanting to launch or grow your business or looking to grow your reach and evolve your exisiting brand, we have the ability to customize the curriculum based on your needs. Throughout a multi-week private virtual course, we will delve into everything from building your brand, hiring your vendor team to day-of execution (and so much more). Sounds like something you’d like? Click here for a sample curriculum and reach out to us at hello@callunaevents.com for pricing and additional information.
Heather Dwight on Day One of Love Well Planned | Photo by Jill Houser