Love what you do for the sake of love.
Are you an aspiring wedding creative wanting to grow your business? Or maybe a few years in, wanting to take your business to the next level? Welcome to Love Well Planned, an educational platform for wedding planners and creatives who are interested in elevating their business education. Whether you are a couple years in or looking to grow your company, even scale up, Love Well Planned is just what you are looking for. In the past we’ve hosted a two-day, in person workshop and now we are offering one-on-one virtual and online wedding planning courses.
Running a business for the long haul takes dedication. You could compare it to perfecting your yoga practice or training for a marathon. It takes practice. It requires repetition. And most of all, you can’t do it without patience and deep breathing.
What is your WHY?
As a small business owner and founder of Calluna Events, it was Simon Sinek’s Ted Talk “Start with Why” that inspired me and defined why I do what I do. If you are in business and you haven’t yet asked yourself why you do what you do, we will help you discover your why. We will also guide you in setting intentions for your business. This foundational work will not only help you in the next month, but in the next year, the next five years, and beyond!
Love Well Planned will help you…
Establish your why
Determine a clear business intention
Re-set your mission in motion
Help you attract your ideal client
Improve your sales and pricing process and look at how you are making money
Walk in with wonder and leave with core values to build upon and your ideal client distinctly defined
Learn about being a wedding planner or reinforcing your skills as a wedding professional
ELEVATING YOUR BRAND IS FOR THE NEW, ASPIRING WEDDING PLANNER OR THOSE WHO ARE YEARS IN BUT WANTING TO REFINE!
We will focus on the essential elements of a successful wedding planner, including how to start a wedding planning business and how to differentiate yourself from the masses. We’ll delve into Business 101, contacts, accounting, hospitality vs. service, designing a wedding, pricing, vendor relations, budgeting, and financials. We’ll discuss how to expand your team and all the essentials of planning a wedding, right down to how to designing a table, making and pinning a boutonnière on the fly, cutting a wedding cake, and running a rehearsal. If you are a beginner or even have a couple years of experience, this day is terrific for learning the basics, or brushing up on tips and tricks you didn’t even know you needed. Day 1 is good for beginning wedding planners, planners who work under a company, or experienced planners who need to refresh and rekindle their skills and education.
Wedding Planner 101 - Day in the Life of a Wedding Planner
Service vs. Hospitality - Going The Extra Mile
Pricing, Sales and Services - Booking a Client + Contracts
Timeline Generation - Using Aisle Planner
Setting a Budget
Who is your Ideal Client
Working with Vendors
The Design Process - Boards to Mock Ups
Stories + Lessons Learned
Communication - Setting Client Expectations
How to Run a Rehearsal
Growing your Team
Styled Shoots
Wedding Planner Style
How To’s
Emergency Kit
INDUSTRY INSIGHTS IS FOR WEDDING CREATIVES WANTING TO TAKE THEIR BRAND AND SALES PROCESS TO THE NEXT LEVEL
Business Branding
Defining your Why
Identifying your Ideal Client
Pricing and Sales
Growing your Team
Advertising, Marketing, and Social Media
Website, Social Media, and Brand Image
How to Get Published
Vendor Panels
Layflat Demo
Styled Shoots
This workshop day is dedicated to wedding planners and wedding creatives, whether you have an event venue, are a florist, design wedding stationery, or work behind the camera. We’ll explore your personal brand and how the world sees you. We’ll talk about how to set yourself apart from the hundreds of other businesses out there. We’ll dive into social media (beyond the 101 basics), including how to navigate the ever-changing landscape of Instagram, Facebook, and blogging. This day is about defining you and defining your business. You’ll leave knowing what, and who as a client, is right for you. Day 2 is terrific for newer, emerging, or growing wedding creatives intent on setting or re-establishing business objectives. It’s about putting purpose behind your passion, with a clear process outlined and profit in mind.
Set your mission in motion.
Whether you do one day or both sessions you will leave our one-on-one workshop with attainable strategies and an active to-do list. From how to’s to discussion panels to networking opportunities, we will take away confusion surrounding the wedding industry and you will walk away with greater clarity.
Are you ready to take your business to the next level?
Curious to learn more? We welcome you, our fellow wedding planners and wedding industry creatives to be the first to know about everything happening here at Love Well Planned. Sign up to receive upcoming workshop details. And be prepared to be a part of Love Well Planned. Where together, we love what we do for the sake of love.
Thank you to our wonderful Love Well Planned Partners from our in person workshop in 2019!
